Privacy Policy

Last updated: 30 September 2026

This Privacy Policy explains how SwiftHeat UK Group Ltd collects, uses, stores and protects personal information when you visit cardiffswiftheatuk.co.uk, contact us, request a quotation, enquire about an offer or use our boiler, heating, plumbing, renewable-heating or related services.

It also explains your rights and the choices available to you.

1. Who is responsible for your information

SwiftHeat UK Group Ltd, company number 16324457, is the data controller responsible for personal information collected through this website and through our customer and enquiry activities.

Privacy contact

SwiftHeat UK Group Ltd

45 Heol Hensol

Beddau

Pontypridd

CF38 2LP

Email: info@swiftheatuk.co.uk

Telephone: 0800 043 3464

WhatsApp: 0800 043 3464

Gas Safe Registration: 978273

If you have any questions about this Privacy Policy or how we use your personal information, please contact us using the details above.

2. Information we collect

The information we collect depends on how you interact with us and the services you request.

It may include:

• Your name.
• Telephone number.
• Email address.
• Property address or postcode.
• The service you require.
• Your preferred contact method and preferred contact time.
• Information you provide about your property, boiler, heating system, plumbing, renewable-heating equipment or proposed work.
• Messages, photographs or other information you choose to provide as part of an enquiry.
• Your optional answer to questions such as how you heard about SwiftHeat UK.
• Information reasonably required to establish eligibility for a promotion or offer.
• Referral information where your enquiry arises through an existing customer or promotional campaign.
• Campaign and website-attribution information associated with an enquiry where available, including UTM values, referring pages, landing pages, submission pages and advertising click identifiers.
• Quotations, correspondence, booking information and customer-service records.
• Boiler and heating-system information.
• Installation, servicing, repair and maintenance records.
• Safety-check information.
• Details of relevant modifications made to equipment or systems.
• Gas Safe and Building Regulations notification and certification information.
• Manufacturer warranty registration and correspondence.
• Information required to administer applicable SwiftHeat UK workmanship or installation guarantees.
• Finance-related quotation and correspondence information where you ask us about finance.
• Technical information required to operate and protect the website, which may include IP address, browser type, device information and requested pages or resources.
• Where you have consented to optional analytics, information about website visits and selected website interactions.

We aim to collect only information that is reasonably necessary for the purpose for which it is required.

3. How we receive your information

Information you provide directly

You may provide information when you:

• Complete a website enquiry or quotation form.
• Telephone us.
• Contact us through WhatsApp.
• Email us.
• Request a property survey.
• Request a quotation.
• Arrange installation, servicing, repairs or other work.
• Ask about finance.
• Enquire about or claim an eligible promotion.
• Contact us regarding a warranty, guarantee or aftercare matter.
• Make a complaint or raise another customer-service enquiry.

We also create appropriate records when we survey, quote for, install, service, repair or modify heating, plumbing or renewable-heating systems.

Telephone, WhatsApp and email

We use WhatsApp Business for WhatsApp enquiries.

Telephone calls are not routinely recorded.

Information you send by telephone, WhatsApp or email is processed through the relevant communications service and used to respond to and manage your request.

Third-party communications providers may also process information in accordance with their own privacy notices.

Website enquiry forms

Our website enquiry forms may request information including:

• Service required.
• Name.
• Postcode.
• Telephone number and/or email address.
• Preferred contact method.
• Preferred contact time.
• An optional message.
• An optional answer explaining how you heard about SwiftHeat UK.

Where technically available, an enquiry may also be associated with information such as:

• UTM campaign values.
• Referring page or website.
• Original landing page.
• Page from which the enquiry was submitted.
• Google or Meta advertising click identifiers.

This information helps us manage enquiries and understand which sources generate customer interest.

Campaign or referral information is kept as part of the enquiry record where applicable.

Submitting an enquiry does not automatically subscribe you to marketing communications.

Telephone, WhatsApp and email contact options are also available throughout the website. Selecting one of these options may open the relevant third-party communication service.

4. Why we use your information and our lawful bases

Different lawful bases may apply depending on why we need to use your information.

Responding to enquiries and preparing quotations

We use relevant information to:

• Respond to your enquiry.
• Understand your requirements.
• Arrange a survey where appropriate.
• Assess proposed work.
• Prepare and discuss a quotation.
• Arrange a potential installation or service.

Lawful basis: taking steps at your request before entering into a contract.

Providing agreed services

Where you become a customer, we use information as necessary to:

• Arrange appointments.
• Carry out agreed work.
• Communicate with you.
• Manage payments and customer records.
• Provide appropriate aftercare.

Lawful basis: performance of our contract with you.

Manufacturer warranties and SwiftHeat UK guarantees

We may use relevant customer, property and installation information to register, administer and support:

• Manufacturer warranties.
• Applicable SwiftHeat UK installation or workmanship guarantees.

Lawful basis: performance of our contract where the processing is necessary to provide the warranty or guarantee arrangement associated with the work.

Gas Safe, Building Regulations and other regulatory requirements

Relevant customer, property and installation information may be processed or disclosed where necessary to meet applicable legal, regulatory, certification or notification requirements.

This can include gas-work records and Building Regulations notification or certification.

Lawful basis: compliance with a legal obligation where one applies.

Where a particular record is not required by law but is reasonably necessary to maintain a safe and accountable history of work, we may rely on our legitimate interests.

Maintaining customer, installation and safety records

We may retain appropriate records of installations, servicing, repairs, alterations, correspondence and related work to:

• Maintain an accurate history of work undertaken.
• Provide appropriate aftercare.
• Investigate technical or safety matters.
• Deal with complaints.
• Manage warranty or guarantee issues.
• Establish, exercise or defend legal claims.

Lawful basis: our legitimate interests in maintaining safe, accurate and accountable business and work records, providing effective aftercare and protecting our legal position.

We consider whether this processing is necessary and proportionate and take account of your rights and interests.

Finance enquiries

Where you ask about finance, we may:

• Explain available options.
• Provide a quotation relating to the proposed work.
• Explain applicable SwiftHeat UK charges or deposits.
• Provide access to the finance provider’s application process.

Lawful basis: taking steps at your request in connection with a proposed purchase.

The finance provider is separately responsible for determining the lawful bases applicable to information you provide directly as part of a finance application.

Promotions and offer eligibility

Where a promotion has eligibility conditions, we may request information reasonably necessary to confirm that you qualify.

This may include offers made available to qualifying Cardiff City Football Club season-ticket holders.

Lawful basis: taking steps at your request in connection with the promotion and our legitimate interests in administering promotions accurately and fairly.

We aim to request only the minimum information reasonably necessary to confirm eligibility.

Understanding how customers find us

We may review:

• Optional enquiry-source answers.
• Referral information.
• Campaign attribution.
• Landing and submission pages.

This helps us understand how customers discover SwiftHeat UK and how effectively our website and communications are working.

Lawful basis: our legitimate interests in measuring enquiry sources, improving our website and customer communications and making informed decisions about business marketing.

Where we rely on legitimate interests, we consider whether the processing is necessary and proportionate and whether your rights or interests override ours.

You may object to processing based on legitimate interests as explained in Section 11.

Website operation and security

We process limited technical information where necessary to:

• Deliver the website.
• Maintain functionality.
• Protect website security.
• Prevent misuse, fraud or automated abuse.
• Diagnose technical problems.

Lawful basis: our legitimate interests in operating a reliable and secure website.

Optional analytics

Where optional analytics technologies require consent, they are used only after the necessary consent has been provided.

Lawful basis: your consent.

You may withdraw analytics consent through the website’s cookie settings where available.

Withdrawal does not affect processing that was lawful before consent was withdrawn.

5. When providing information is necessary

Some personal information is required for us to provide a particular service.

For example, we may need information to:

• Prepare an accurate quotation.
• Attend a property.
• Complete agreed work.
• Register a manufacturer warranty.
• Make a required Building Regulations notification.
• Produce relevant gas or safety records.
• Resolve a warranty or guarantee issue.

If necessary information is not provided, we may be unable to complete the relevant service or obligation.

6. Who we share information with

SwiftHeat UK Group Ltd maintains its customer and enquiry records.

Where necessary for the service you have requested, relevant information may also be disclosed to appropriate third parties, including:

• Boiler, heating and equipment manufacturers for warranty registration and administration.
• Gas Safe Register where applicable to gas-work or certification processes.
• Relevant Building Regulations notification or certification bodies.
• Local authorities where required as part of an applicable regulatory or notification process.
• Contractors and specialist trades working for or on behalf of SwiftHeat UK where information is reasonably necessary to complete agreed work.
• Website-hosting, infrastructure, security and technology providers.
• Email and communication-service providers.
• Professional advisers where reasonably necessary, for example in connection with accounting, legal matters, insurance or claims.
• Authorities, regulators or law-enforcement bodies where disclosure is required or permitted by law.
• Our finance provider where information is supplied directly as part of a finance application or where another lawful and transparent transfer is required.

We do not sell customer personal information to third parties.

Where another organisation acts as an independent data controller, its own privacy policy explains how it uses the information it receives.

7. Finance through Humm Group Limited

Our finance partner is Humm Group Limited, company number NI675430.

humm is a trading style of Humm Group Limited.

Where finance is available for qualifying SwiftHeat UK products or services, SwiftHeat UK may:

• Explain the finance options available.
• Provide the price of the proposed work.
• Explain any applicable SwiftHeat UK deposit or administration charge.
• Provide a link through which you can apply.

Finance applications are made through Humm Group Limited’s own application process.

Humm Group Limited is responsible for the personal information it collects as part of a finance application and for its own assessment and lending decision.

SwiftHeat UK does not make Humm Group Limited’s lending decision.

Finance is subject to eligibility, approval and applicable terms.

Where SwiftHeat UK retains its own quotation, customer correspondence or records associated with a proposed financed installation, those records remain subject to this Privacy Policy.

You should review Humm Group Limited’s Privacy Policy and applicable finance terms before submitting an application.

8. Storage and security

We take appropriate organisational and technical measures designed to protect personal information against:

• Unauthorised access.
• Accidental loss.
• Misuse.
• Alteration.
• Unauthorised disclosure.
• Destruction.

Customer information may be stored within secure business systems and, where appropriate, within customer, installation, warranty, certification or compliance records.

Website enquiry management

Website form submissions are held within the website’s private enquiry-management system so that authorised SwiftHeat UK personnel can retrieve and respond to enquiries.

An enquiry record may contain separate fields for information such as:

• Customer name and contact information.
• Service required.
• Postcode or property information.
• Enquiry message.
• Contact preferences.
• Enquiry source.
• Campaign or referral information.
• Enquiry status.
• Quotation information.
• Confirmed customer or revenue information where relevant.
• Internal follow-up or customer-service notes.

Access is restricted to authorised users.

Customer enquiries are not intentionally made available through a public enquiry-listing facility.

We review access and security measures as appropriate to the nature of the information being handled.

No internet-based system can be guaranteed to be completely secure. If we become aware of a personal-data breach, we will assess and respond to it in accordance with applicable data-protection requirements.

9. How long we keep information

We do not keep personal information indefinitely simply because it has been collected.

Retention depends on:

• Why the information was collected.
• Whether work was completed.
• Contractual requirements.
• Warranty or guarantee periods.
• Safety or certification requirements.
• Applicable legal obligations.
• Whether a complaint, dispute or claim remains outstanding.

Enquiries and quotations

Information connected only with an enquiry or quotation is retained for as long as reasonably necessary to:

• Respond to and follow up the enquiry.
• Manage the quotation.
• Understand relevant customer correspondence.
• Deal with any subsequent complaint or claim.

Where an enquiry becomes a customer installation or service record, relevant information may become part of the longer-term customer record.

Installation, servicing and gas-work records

Relevant installation, servicing, repair, safety and gas-work information may be retained for the period reasonably required to maintain an appropriate history of the work and meet applicable legal, regulatory, warranty and claims requirements.

Manufacturer warranty records

Information supporting a manufacturer warranty may be retained for the applicable warranty period and longer where reasonably necessary to resolve an ongoing warranty, complaint or claim.

Some manufacturer warranties offered with qualifying installations may extend for a number of years.

SwiftHeat UK guarantee records

Records supporting an applicable SwiftHeat UK installation or workmanship guarantee may be retained for the guarantee period and for as long as an associated matter remains unresolved.

Relevant information may also form part of longer-lived installation or safety records.

Financial and accounting records

Information forming part of accounting, payment or taxation records may be retained for the period required by applicable law or legitimate business record-keeping requirements.

Analytics information

Where analytics information is collected with consent, its retention is governed by the configuration of the analytics service and the applicable provider terms.

When personal information is no longer reasonably required, it should be deleted, anonymised or securely disposed of as appropriate.

You can contact us if you would like information about the retention of a particular record.

10. Cookies, website technologies and analytics

The website may use technologies necessary to:

• Deliver pages.
• Maintain website security.
• Remember essential preferences.
• Operate enquiry functionality.
• Protect against misuse.

These necessary technologies are separate from optional analytics.

Optional analytics

Where optional analytics are enabled on cardiffswiftheatuk.co.uk, they are used in accordance with the consent choices presented on the website.

You can continue to use the website and its principal enquiry and contact functions without agreeing to optional analytics.

Where analytics consent has been provided, analytics information may help us understand:

• Website visits.
• Pages viewed.
• Referral sources.
• Browser or device information.
• Selected website interactions.
• Telephone or WhatsApp contact-link interactions where configured.

We do not intentionally send the contents of customer enquiry forms to Google Analytics or other analytics services.

Where cookie settings are provided, you can use them to review or change your optional analytics choice.

If you withdraw consent, further processing based solely on that consent should stop. Withdrawal does not affect processing that was lawful before consent was withdrawn.

Please see the website’s Cookie Policy for further information about technologies in use.

11. Your data-protection rights

Depending on the circumstances and applicable legal conditions, you may have the right to:

Access

Request confirmation of whether we hold personal information about you and obtain a copy of relevant information.

Rectification

Ask us to correct inaccurate or incomplete personal information.

Erasure

Ask us to delete personal information in circumstances where the law gives you that right.

The right to erasure is not absolute. We may need to retain information where there remains a lawful reason to do so.

Restriction

Ask us to restrict the way certain information is used in circumstances provided by law.

Data portability

Request certain information in a structured, commonly used and machine-readable format where the legal conditions for data portability apply.

Object

Object to processing based on legitimate interests for reasons relating to your particular situation.

Where you object, we will consider the circumstances and whether there are overriding legitimate grounds for continuing the processing.

Direct marketing

You have the right to object to the use of your personal information for direct marketing at any time.

Where this right applies, we will stop using your information for that purpose.

Withdraw consent

Where processing is based on your consent, you can withdraw that consent at any time.

This does not affect the lawfulness of processing carried out before consent was withdrawn.

Complaints and deletion requests

A request to delete information does not automatically require the deletion of records that still need to be retained for a legitimate and lawful purpose, such as:

• Legal or regulatory obligations.
• Gas or safety records.
• Warranty administration.
• Accounting requirements.
• An ongoing complaint.
• Establishing, exercising or defending legal claims.

Where information needs to be retained, we will consider the specific circumstances and explain our position where appropriate.

12. How to exercise your rights

To exercise a data-protection right or raise a concern about your personal information, contact:

Email: info@swiftheatuk.co.uk

Telephone: 0800 043 3464

WhatsApp: 0800 043 3464

Or write to:

SwiftHeat UK Group Ltd

45 Heol Hensol

Beddau

Pontypridd

CF38 2LP

We may need to take reasonable steps to verify your identity before responding to certain requests.

13. Complaints to the Information Commissioner’s Office

You have the right to complain to the Information Commissioner’s Office (ICO) if you are concerned about how your personal information has been handled.

You do not need our permission to contact the ICO.

We would, however, welcome the opportunity to consider and resolve any concern directly where you wish to contact us first.

14. International processing

Some technology, communications, security, hosting or analytics providers may operate internationally.

This means personal or technical information processed through those services may, in some circumstances, be transferred to or accessed from countries outside the United Kingdom.

Where personal information is transferred internationally, the relevant organisation must ensure that an appropriate transfer mechanism or safeguard applies where required by UK data-protection law.

Depending on the circumstances, these protections may include:

• UK adequacy regulations.
• The UK International Data Transfer Agreement.
• The UK Addendum to approved Standard Contractual Clauses.
• Another legally recognised transfer mechanism.

Relevant third-party providers explain their own processing and international-transfer arrangements in their privacy notices.

You can contact us for further information concerning international processing relevant to personal information we control.

15. Children

Our website and services are intended primarily for adults arranging heating, plumbing, property or related services.

We do not knowingly use the website to target children or intentionally collect personal information from children for marketing purposes.

If you believe a child has provided personal information to us inappropriately, please contact us so that we can review the circumstances.

16. Links to other websites

cardiffswiftheatuk.co.uk may contain links to websites or services operated by other organisations, including manufacturers, finance providers and third-party communications services.

We are not responsible for the privacy practices of websites operated independently from SwiftHeat UK Group Ltd.

You should review the relevant organisation’s privacy notice before providing personal information to it.

17. Changes to this Privacy Policy

We may update this Privacy Policy where:

• Our services change.
• Website functionality changes.
• Our use of personal information changes.
• Service providers change.
• Legal or regulatory requirements change.

The Last updated date at the top of this page shows when the current version was published.

Where a material change affects processing based on consent, such as optional website analytics, we will provide an appropriate opportunity to make a new choice where required.